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Do you prefer reading or listening to books?

Podcasts or articles?

Maybe you’re more of an audible learner than visual.

Or… are you?

And if you do prefer to listen over reading… does that mean you actually learn better that way, or just that it’s more comfortable?

Imagine you and a group of friends are randomly assigned to two groups:

• One will be reading a science article

• The other group will listen to it

At the end, both groups are quizzed to see how much you all remember what you learned.

Who do you think would win?

In the real life study where this actually happened, the quiz came two days later.

Regardless of preferred learning style:

• Listeners scored 59%

• Readers scored 81%

That’s what you call “statistical significance”.

What’s ironic is that I almost always listen to books, but learned about this study the other day while reading a physical book, Hidden Potential by Adam Grant, that was gifted to me.

Obviously this isn’t saying that listening is bad or that you shouldn’t do it.

Those people did remember 59% of the new facts they had learned… that is still learning, and certainly valuable!

But if you have the option, wouldn’t you prefer the version where you’ll actually be able to remember it later?

While I’ll still probably listen to books while mowing the lawn or on long road trips, this certainly motivated me to sit down more with actual books to read.

As a dad to three little ones, reading physical books also helps to imprint the visual inside their minds that their dad reads. No audiobook or ebook can ever replace that image, and it’s the best chance I have to instill a love for reading in them while they’re young.

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- Kody

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P.S. These take 3 hours to research, write, and design. It only takes you 3 seconds to share.